On-time edge
Problem
On-Time Edge is a group of manufacturing consultants that are experts in Theory of Constraint. Originally named Celero Optima, OTE need a strong brand identity that communicated the boost in productivity, profit and performance that they offer complex manufacturers.
Solution
Drawing inspiration from the idea of speed we developed a sleek, and stark brand that spoke directly to our target audience. We accomplished this with heavy edges and urgent colors that visually told a story of what OTE is all about. We then took that brand and extrapolated it across all of OTE’s marketing mediums. From white papers, to proposals, to paid search ads and beyond.
Role
Art Direction, Lead Designer
