On-time edge
Problem
On-Time Edge is a group of manufacturing consultants that are experts in Theory of Constraint. Originally named Celero Optima, OTE needed a strong brand identity that communicated the boost in productivity, profit and performance that they offer their clients.
Solution
Inspired by the concept of speed, we crafted a sleek and bold brand identity that resonated directly with OTE’s target audience. By incorporating sharp edges and urgent, impactful colors, we visually communicated OTE’s core story. This cohesive branding was seamlessly extended across all marketing touchpoints, including white papers, proposals, paid search ads, and more, ensuring a unified and compelling presence.
Role
Art Direction, Lead Designer
