Gear guides 2022
Problem
Gear Guides is a content piece that is used for Revzilla, CycleGear and J&P customers. It takes the best gear from the year and condenses it down into a trusted guide for customers to use. In 2023 we needed wanted to elevate the photography to something more modern and eye catching.
Solution
Working with our Senior Photographer and our Art Director, we developed a style to implement across all 8 different Gear Guides segments. We also introduced animated ads and emails for the first time to help boost the performance YOY for the campaign.
Role
Art Direction, Lead Designer
