Gear guides 2022
Problem
Gear Guides is a content piece that is used for Revzilla, CycleGear and J&P customers. It takes the best gear from the year and condenses it down into a trusted guide for customers to use. In 2023 we needed wanted to elevate the photography to something more modern and eye catching.
Solution
Collaborated with our Senior Photographer and Art Director to develop a cohesive visual style for all eight segments of the Gear Guides campaign. For the first time, we introduced animated ads and emails, driving year-over-year performance improvements. With over 200 assets in this extensive launch, we designed a scalable system that ensured efficiency and rapid deployment across all campaign elements.
Role
Art Direction, Lead Designer, Animator
