Onvo
Problem
Liberty! was a chain of gas stations, travel plazas and convenience stores located in North East Pennsylvania. They decided to change their name and they need a new brand identity to go along with it.
Solution
We had the name, but finding the perfect visual identity required exploration and creativity (pun intended!). Through research, we discovered that Onvo needed a mascot that resonated with its core audience. Enter the Onvo: a mythical bird embodying versatility and charm, capable of "wearing many hats" to represent the brand's dynamic and adaptable nature.
Role
Art Direction, Designer
Photos supplied by Onvo
