Onvo
Problem
Liberty! is a chain of gas stations, travel plazas and convenience stores located in North East Pennsylvania. They decided to change their name and they need a new brand identity to go along with it.
Solution
We knew what the name was going to be, but we had to explore a number of different directions to land (pun intended) on the right one. After doing research we felt that Onvo needed a mascot that appealed to it’s core target audience. We came up with the Onvo, a mythical bird that can wear many hats. The first rebranded brick and mortar store is expected to be completed in 2021.
Role
Art Direction, Designer
