Wistar motors
Problem
Wistar Motors is a father and son boutique used Sports and Supercar dealership. Their inventory spans over multiple decades from a 1960’s super beetle to a 2019 Lamborghini Aventador. They wanted a flexible brand identity that captured their enthusiasm for these cars.
Solution
We knew we needed a brand identity that felt fast. After all we are selling Supercars. We also didn’t want to try and compete with the design of Lamborghini, Ferrari and Porsche. These cars stand alone and that would be a losing battle. We found inspiration from the timeless gated shifter that resonates with car enthusiasts.
Role
Art Direction, Lead Designer, Photographer
