CTXP: One Road challenge
Problem
The CTXP crew needed social assets worthy of their epic ‘One Road Challenge’ across Montana.
Solution
I took input from the Producer Spenser Robert and ran with the imagery that was supplied to me. I did full retouching and color grading on the photos. And then applied custom type to bring the whole look together. One of the major issues I needed to solve was getting people to scroll through photos. So I developed a panorama that looked seamless when scrolling to increase engagement. The work was then parsed across all social channels. As of Jan 1, 2025 the video has over 2.1 Million Views.
Role
Art Direction, Lead Designer
