Lifeguides: social detriments white paper
Problem
LifeGuides needed a white paper designed to be used as a lead magnet on LinkedIn. LifeGuides provides peer-to-peer support to help teams navigate & overcome different life challenges.
Solution
We used LifeGuides existing brand standards and created a dynamic and digestible white paper. Bold headlines and striking imagery keep readers engaged throughout the entire experience. The white paper was then used on LinkedIn as a lead magnet to gather leads.
Role
Lead Designer
