Gear guides 2022
Problem
Gear Guides is a content piece that is used for Revzilla, CycleGear and J&P customers. It takes the best gear from the year and condenses it down into a trusted guide for customers to use. In 2022 we needed to create a more effiecient approach to the art direction in order to get all the assets done with limited resources.
Solution
I developed an art direction that could be executed across all platforms effectively, but also efficiently which had been an issue in the past. We focused on highlighting and showcasing the best gear from different riding segments in order to get the best results.
Role
Art Direction, Lead Designer
